AI educator · Brand builder · Founder of BrandU

A brand that feels like you.A business that fits your life.

I’m Katie. I help creators turn their ideas into a brand, content, and offers they’re proud to put their name on, with AI doing more of the heavy lifting.

Founder of BrandU · AI + branding education

Kathryne LaBella, founder of BrandU

Not sure where to start?

What do you need right now?

The BrandU collection

Choose the support that fits this season.

Product mockups for illustration. Digital products; devices and printed materials are not included.

Digital challenge

30

AI + Branding
Challenge

Sample planning page

Your brand, one clear step at a time.

Start here

30-Day AI + Branding Challenge

Build your brand one doable step at a time, with AI along for the ride.

$30 one-time · $1 a day

Find the challenge on Stan

BrandU

The Brand Builder’s Library

Illustrative preview

BrandU Learning Library

ClarityContentOffersSystems

Learn with support

BrandU

Your AI + branding home base for brand clarity, content, offers, and systems, with a community beside you.

From $9/month

Explore BrandU
BU App Pass 2.0
Illustrative preview of the BU App Pass 2.0 home workspace with sample content
Illustrative preview of sample content in BU App Pass 2.0
In beta

Featured creative studio

BU App Pass 2.0

A focused space for AI-assisted branding and content creation, built to help you move from idea to useful output faster.

Currently in beta. Features are being tested and refined.

Explore App Pass 2.0
A collection of custom content and launch designs created by Katie

Done for you

Or, hand me the content.

30 days of done-for-you content

$600 one-time3 October spots · October 2026
  • Branded carousels
  • Reels in podcast-style and cinematic formats
  • Three lead magnets
  • ManyChat flows for those lead magnets
Ask about an October spot

This opens the inquiry form, not checkout.

A selection of custom brand moodboards created by Katie

Hey, I’m Katie

The person behind BrandU.

I’m the founder of BrandU and an AI + branding educator for creators who want a business that looks good, works well, and still leaves room for real life.

Good branding should feel like you. Good systems should give you room to be a person.

From the BrandU community

Christy Sanning says BrandU makes the work understandable and adds tools that help make it quicker and easier.
Member feedback, paraphrased from the public BrandU community page
Read community reviews

Tools I use

Katie’s favorites

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